When green cleaning company Ecover announced the launch of a new laundry liquid containing an oil made from algae, as an alternative to the palm oil used in most detergents, it wasn’t prepared for the backlash.

When green cleaning company Ecover announced the launch of a new laundry liquid containing an oil made from algae, as an alternative to the palm oil used in most detergents, it wasn’t prepared for the backlash.